Since 1973, Tyne has stood by the North East’s most vulnerable people with housing, support, healthcare, training and investment in communities. It was a privilege to support them. To get their brand messaging to a better place. To be trusted with developing everything from a fresh proposition and key messaging, to a tone of voice that engages and respects their beneficiaries, while inspiring their key audiences.
Altogether Creative had just led a series of discovery visits and workshops with Tyne staff, board members and residents, which would provide a wealth of influence on the work.
That work? Articulate the purpose that drives the organisation, define their values, and develop messaging and a tone of voice to engage the variety of stakeholders that Tyne work with, when delivering lifeline services across five local authorities.
This is an organisation that has been making a tangible difference to people all over the North East of England since 1973, who were ready to amplify their story, and do even more for the people they believe in.
The pride in this work still feels palpable.Together, we delivered poignant work, and gave Tyne Housing a powerful new platform to continue their mission of helping everyone to a better place.
Supported with -
Development of purpose and proposition.
Defining and articulating values.
Write the brand Tone of Voice guide.
Development of messaging.
Production of copy for materials to showcase ToV in action.
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