The University of Edinburgh Business School

An updated prospectus offering new and innovative Postgrad offers, a climb in the world rankings, and a fresh emphasis on professional industry qualifications. The UoE had plenty of reasons to be noticed and a lot to offer to their target audiences, but needed support with ad messaging.

Their offer needed to be distilled, in order to fit into a series of digital ad banners. This was about tight hardworking messaging for digital ads. Working within the confides of a 6cm Skyscraper, the aim was to catch the eye of prospective students from all over the planet. These were ads that had to tap into ambition, and provoke action - with the end result of enrolment conversions on the MBA in Business.

uofebanner.png

You know that feeling when a client comes back for more, more than once?

To support the launch of a number of new masters programmes in specialist areas appealing to part-time business professionals, potential Data & Analytics undergraduates, as well as Accountants seeking to specialise through further qualifications, and accelerate career progression.

UoE Business School also returned with a budget for a direct marketing campaign to advertise a suite of scholarships and bursaries linked to the school.

We weren’t done yet. There was also messaging to be written for an email marketing campaign to pull prospective students to an introductory Webinar Series, that flew off the shelves.

Previous

Tyne Housing
Next

Dancing with Data.