An empathetic brand, for a mental health trust on a journey to deliver a better standard of care.

A brand grounded in empathy, that is trauma-informed and accessible. That supports and celebrates staff at the Trust from Durham to York, who are facing challenging times. That aligns with an evolving care strategy, and supports a top-down transformation of the Trust, its services, and operations.

A new model for co-created care, a new model of communication.

This was an opportunity to shape a communication system underpinned by an emerging recovery framework that’s focused on connectedness, hope, identity, meaning in life, and empowerment. A Tone of Voice developed with, and inspired by people with lived experience of mental health care, their families, carers, and medical professionals. For the people and regions who look to TEWV for help, when their mental health journey faces its toughest moments.